SME by Dr Kunal saxena (IIM Alumni) on Digital Marketing and its relevance through Experiential Learning
GIBS Business School Bangalore, in all its grandeur is conducting Subject Matter Expert (SMEs) on Digital Marketing and its relevance through Experiential Learning by Dr. Kunal Saxena is a topper in his second masters from IIM-C prior to which he has done his MBA in marketing from Edith Cowan University Australia and completed his Ph.D. in Digital Marketing from the same University, in addition he holds a engineers associate certificate from
Massachusetts in Data Analytics. He is a Digital Marketing Expert, Data Specialist & Strategic Marketing leader with 14 years of rich experience in Technology, IMFL and the educational domain. He is a Data specialist which involves extensive use of Artificial Intelligence, Machine Learning and sentimental Analysis for which he has presented various papers in various prestigious institutions including Indian Institute of Management – Bangalore. He has been a prominent speaker at IIM-A,ISB-HYD,WELINGKAR,ALLIANCE,Narsee Monji Massachusetts Institute of Technology, Harvard & the list goes on where he had given this thoughts on the Recent trends in various genre’s of Marketing & Business Management.
Program Summary : Digital marketing is the usage of different promotion instruments involving online marketing channels to establish relationships with customers. Digital marketing will teach how to solve real business problems. Today, across the world, a lot of businesses are becoming close knit and are moving towards more sustainable means of marketing and advertising. The role of Digital Marketing is spread beyond brand awareness and hardcore advertising. The importance of Digital Marketing is far more than just realization. Today, people have adopted to digital means for almost everything.